With Louis Vuitton as the premier company for luxury goods, it stood to reason that they would align themselves with the leading manufacturers of champagne and cognac, Moet et Chandon and Hennessy, respectively, thus creating the LVMH conglomerate in This was one of the most significant events in the history of the company and a power move for the house.
Around , Yves Carcelle was appointed president, the first head of house unrelated to the Vuitton family. It was under his leadership the brand would make major waves in the fashion industry with its collaborations and innovative renditions of staple pieces. The brand celebrated the year anniversary of its Damier print in by releasing a limited edition version with vachetta leather, a combo that is not typically seen and labeled it the Centenaire Collection.
The year was pivotal for the brand with the appointment of Marc Jacobs as the first creative director. In , Stephen Sprouse, with the help of Marc Jacobs, designed a collection of neon graffiti written over the classic monogram canvas. To this day, this is one of the most sought after collections among serious Louis Vuitton collectors.
Following the success of the Stephen Sprouse collaboration, Louis Vuitton began to steadily align itself with popular artists and designers. In , Louis Vuitton worked with Takashi Murakami to create the Multicolor Monogram: the standard monogram print but in 33 colors on either black or white background. Murakami was also responsible for the famous smiling cherry blossom print on the classic monogram. As Louis Vuitton sales continued to soar, the brand once again introduced a bag in that would become one of its most classic styles and one of the most recognized handbags in the world: the Neverfull.
Crafted in classic monogram canvas with a fully lined striped interior with a side pocket and vachetta trim, the Neverfull was seemingly a basic tote. However, even with its thin straps, the Neverfull is able to carry up to pounds. In , the classic tote was redesigned with a new interior print, became available in other color combinations as well as including a detachable pouch. Coming from Balenciaga, it is no surprise that he challenged the classic and fairly tame aesthetic the brand was recognized for and injected an edginess that would speak to a younger generation.
Since taking the position, Virgil Abloh has not only created stunning new accessories for men, he has introduced pieces that capture the hearts of men and women alike, something that has happened rarely for the brand since its inception. With these two men leading the way for this powerhouse, there is no telling what we should prepare to see, but it seems there are no limits.
July 29, Shop Louis Vuitton. Read More LV s. Vuitton quickly adapted to the times, swapping the bulbous soft lids of trunks at the time for flat lids to make the shape lighter and stronger, and that could be stacked on top of each other as newer transportation gained ground. Luggage has always been intertwined with fashion at Louis Vuitton. The s were an era of opulent dresses, crinolines and wide skirts, requiring ingenious containers and skilled hands to pack and transport.
Louis Vuitton provided both of these, also rethinking the traditional trunk to make it lighter and stronger. And as fashions changed from tiered crinolines to sleeker styles, he knew that trunks no longer needed to be so voluminous. Among his inventions was Gris Trianon, a coated canvas that made cases waterproof. He registered patents for many technological and typological innovations in his atelier, which turned out the first soft bags toward the end of the s—precursors to the modern handbag.
The interlaced initials, encircled, rounded flower and four-petal flower encased in a concave diamond was one of the most particular and personal of signatures of its time, and pioneering for these reasons. It would also go down in history as one of the first luxury branding exercises. The iconic trunk will be reimagined by exceptional contributors from around the world.
Louis Vuitton was born in Anchay, France on August 4, —but he wasn't born into luxury. In fact, his family had working-class origins. Vuitton's father was a farmer and his mother was a milliner. He spent two years walking from his small hometown to Paris, picking up odd jobs and finding temporary shelter along the way. In , Vuitton designed his first branded steamer trunk.
The design—waterproof, flat, and easy to stack—was far more practical than the rounded trunks that were popular at the time. Vuitton introduced a striped canvas pattern for his luggage in
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